This is no secret that Google is keen to improve its SEO algorithm. In fact, they can make up more than 500 changes over the course of a year!
SEO means optimizing the content so that the search results come up more often. For too many shifts to navigate, it is easy to miss.
And if you forget anything with SEO your content may be invisible as well. But if you have it right, you can take advantage of increased traffic, leading to more conversions, increasing lead generation, and improving sales.
And every company needs more traffic, more leads and more sales, correct?
That’s why we have gathered some expert advice so you can make sure you’re using the right SEO approach for the coming year.
These are perfect SEO tips and strategies that will help build major traffic in 2020. As you will see, if there is one theme that unifies all of them, it creates a better user experience but some of these experts have their own special approaches.
1. User Experience
We’ve already learned from Google that RankBrain is their third most important ranking factor, and that trend is likely to continue as well as become even more significant in 2020.
If you’re unsure about what RankBrain actually is, you’re not the only one; it sounds like something straight out of science fiction. It’s a machine learning system that helps Google determine where pages in the search results will rank. So, maybe this is a bit of sci-fi.
To put it more simply, RankBrain is looking at how users communicate with the results of the quest and rank the results based on that. When users select a result and bounce from the site immediately, the site will begin to lose ranking. Nevertheless, if users click on a result and spend time on the site, the site can begin to rank (or remain in a higher ranking).
Also, to optimize medium tail keywords, RankBrain looks for:
· Dwell Time: how long a visitor can stay on your platform (a reasonable dwelling time is over 3 minutes)
· Click-Through Rate: the proportion of search results being clicked
2. Transform Your Posts
– Test all the page rankings so you don’t hurt the value of a better-structured sentence
– As you rewrite, pay attention to connected subtopics, which are visible in the FAQ section of the search results page and in the “related searches” at the bottom of the page
3. Focus on Video
Video marketing can be an enormous source of traffic but some advertisers often underestimate its potential.
Quality over quantity is the best SEO tip: just because you have a large number of indexed pages doesn’t always mean your site will attract a larger volume of organic traffic.
Also, there is a lot of untapped potential in video content which is great for SEO and makes good user engagement. Chances are, your user may be running through a 1-minute video quickly but may not have the patience to read your 100-word document.
4. Rank for Featured Snippets
A little over 11 percent of search results have a snippet featured. These are the results that typically appear after the advertisements on the search engine results pages but before the ranked results. They are usually an image, video or a table, making it stand out from others and putting it an even better position to get clicks from the highest-ranked results.
5. Create Comprehensive, Authoritative, Evergreen Content
We suggest writing long-form, in-depth posts about a subject to position them because Google is searching for the sort of result: the searcher’s best possible result.
6. Maximize User Engagement
Create content that is easy to read and include highly relevant links and offers on the page. It’s no longer enough simply to deliver only the content that a user looks for. Pages need to provide additional information a user might be searching for. Providing additional details will help retain the user and reassure search engines that the content of the website not only responds to the search query but also offers added value that may not be other web items.
Here are some simple ways to maximize user engagement:
Easy to Read:
Content that utilizes blank space, short paragraphs, headings, and related images to make the page easier to understand and increase the user’s time on the page.
Provide internal links that will answer the user’s question. This usually reduces the bounce rate by a significant amount and can get users to browse other links on the site.